campaignsStart here

Create your first campaign

Turn a real idea into a durable source, one reviewable run, and an explicit next action.

15 minutes

Beginner

Everyone

Remote execution

What You Will Finish With

A campaign exists with canonical source content and a first run awaiting review—not silently published.

1
State the outcome
Write one sentence describing what happened, who should care, and what they should do next.
2
Create the campaign
Create it in Studio or ask your agent. Give it a clear title, objective, audience, and destination intent.
3
Add canonical source
Use Markdown for facts, constraints, tone, links, and claims. Attach supporting screenshots or media separately.
4
Generate one run
Ask for destination-specific content. A run records the exact source revision and preserves later iterations.
5
Review before approval
Compare every materialization with the source. Comment, reject, or approve explicitly; do not combine generation with publishing.

Where to go next

Part of Build with Postward and Create your first piece of content. Finish the journey in order for the full picture.

Ask my agent

Copy a ready prompt for this tutorial and paste it into any agent connected to Postward.

Preview the prompt

Follow the Postward tutorial "Create your first campaign".

Outcome: A campaign exists with canonical source content and a first run awaiting review—not silently published.
Prerequisites to verify first: A Postward workspace; A product update, launch, or story.

Steps:
1. State the outcome: Write one sentence describing what happened, who should care, and what they should do next.
2. Create the campaign: Create it in Studio or ask your agent. Give it a clear title, objective, audience, and destination intent.
3. Add canonical source: Use Markdown for facts, constraints, tone, links, and claims. Attach supporting screenshots or media separately.
4. Generate one run: Ask for destination-specific content. A run records the exact source revision and preserves later iterations.
5. Review before approval: Compare every materialization with the source. Comment, reject, or approve explicitly; do not combine generation with publishing.

First inspect my environment and existing configuration, and verify each prerequisite before acting.
Follow the current Postward documentation rather than assuming tool names.
Do not replace unrelated configuration.
Verify the result and report exactly what changed.

Prerequisites

A Postward workspace
A product update, launch, or story

Works With

Studio
Any remote MCP client